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How great would your job be if you could do it in a videogame? That’s the premise behind Byron Reeves and J. Leighton Read’s‘s new book ‘Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete‘. Their belief is that jobs will soon borrow heavily from game mechanics, making working environments better through increased communication and collaboration with easy to understand incentives.
With almost 100 million people playing at least one game a week in the United States, Reed and Reeves say it’s only a matter of time before jobs start looking a lot like their interactive, 3d counterparts. Sophisticated analysis and team building already play a major role in online games, with many employees using their gaming experiences to drive innovation at the workplace.
On December 2, 2009, Metanomics host Robert Bloomfield interviewed Byron Reeves about games, virtual worlds and business as it related to his book ‘Total Engagement’ . You can watch the show on this page or on iTunes.
Byron is the Paul C. Edwards Professor in the Department of Communication at Stanford University, and Co-Founder and Faculty Co-Director of the H-STAR Institute (Human Sciences and Technologies Advanced Research) and its industrial affiliate program, Media X. He is an expert on the psychological processing of media in the areas of attention, emotions, learning, and physiological responses, and has published over 100 scientific papers about media and psychology. His research has been the basis for a number of new media products for companies such as Microsoft, IBM, and Hewlett-Packard, in the areas of voice interfaces, automated dialogue systems, and business process simulations. He is currently working on the application of multi-player game technology to behavior change and the conduct of serious work, and is Co-Founder of Seriosity, Inc., a company building enterprise software inspired by game psychology.