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ThinkBalm - Immersive Technology in the Workplace
How can immersive technology change the workplace? What happens to a company suffering from delays and data loss? Where can early adopters go to discuss emerging technology and trends?
Metanomics host Robert Bloomfield interviewed Sam Driver on February 3, 2010 to discuss social networking, immersive media and the importance of community in our digital world. Sam Driver is the co-founder of ThinkBalm, which offers independent IT industry analysis and strategy consulting services to Immersive Internet technology marketers and adopters. They also provide research and advisory consulting to technology marketers and Immersive Internet advocates.
A large focus of the interview was on the regular reports that ThinkBalm creates, in particular The Enterprise Immersive Software Decision-Making Guide, which is part of their Immersive Internet Analyst Report Series, which helps business decision makers choose immersive technology for their workplace.
They also be discussed ThinkBalm’s Innovation Community, which since 2008 has evolved into a mix between a social network, collaborative laboratory and guild. They focus on use cases such as meetings, conferences, prototyping and many others.
Guest Biographies
Sam Driver
Sam Driver is a co-founder and principal at ThinkBalm. He is an inventor and entrepreneur whose take on the Immersive Internet is heavily influenced by science, game theory, and science fiction. At the University of Massachusetts Medical School, Sam was part of a team that discovered RNA interference (RNAi) which was awarded the 2006 Nobel Prize in Physiology and Medicine.
He founded Qik Technology to develop intellectual property (IP) holdings in functional genomics and co-founded a small Rhode Island-based residential real estate investment partnership. He also founded and operates Evil Minions Games, an IP and product development company, and established and runs a regional gaming organization. He’s also an instrument-rated private pilot. Sam earned his BS at Ohio Wesleyan University and a masters in genetics from the University of Massachusetts Medical School.
simbeckhampson
Hi Sam, Thanks for posting, lots to read! Just followed you on twitter
(@James O’Reilly) thanks for the link.
James OReilly
You’re welcome Paul…
http://second-life-tool-ranking.ning.com/group/immersiveenvironments
wslashjack
Okay, Sam. I agree that the immersive web has great potential. We create and use immersive 3D training courses all the time. But virtual worlds leave me cold. Kind of like a comic book conversations. As I write this and LISTEN to your conversation, I flip back and forth to watch you in SL, too. Podcast comes to mind. I miss nothing by not seeing you as an avatar. And the extra work that it takes to do this in a virtual world seems like a waste of the time and money that I don’t have enough of.
In e-learning, at least, I still see SL and virtual worlds as fringe…or as you say the western frontier. And if you want a discussion that’s more than a discussion thread, why not audio only…why force me into a virtual world?
Maybe I’ll have to follow you a bit more and see what soaks in…
One thing I can also say, is that in my area…e-learning…virtual interactions and simulations are underused (see http://bit.ly/x-learning ) but I make a real distinction between simulations and virtual worlds.
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