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Millions of Us

Reuben Steiger, CEO of Millions of Us, is actively defining the role of Social-Media Agencies for marketing and branding. From celebrity wrestling in Gaia to the highly successful Upper East Side for “Gossip Girl” in Second Life®, Millions of Us is acquainting traditional media audiences with virtual worlds. Its affiliate, Virtual Greats is responsible for a growing portfolio of copyrighted intellectual property for use in virtual worlds. Metanomics queries Reuben Steiger about the emerging principles around social-media campaigns.

Guest Biographies

Reuben Steiger

Reuben Steiger is the CEO of Millions of Us, a company dedicated to helping businesses understand and harness the power of virtual worlds and online communities. Prior to founding Millions of Us, Steiger was the Evangelist for Linden Lab, creators of the 3-D virtual world Second Life. In that role, he was responsible for business development efforts and bringing the first wave of corporations and commercial developers into Second Life. Until 2002, he was Chief Development Officer at OVEN Digital, where he helped build that company into the world’s largest privately-owned Internet consultancy with 11 offices and 350 employees worldwide. Steiger holds a BA in English Literature from Brown University and lives in Marin County with his wife and two young children.